Visit Las Vegas

After the success of the iconic “What happens here, stays here®” campaign, the LVCVA approached R&R Partners with the challenge of evolving the brand to meet the ever-changing identity of Las Vegas. To reinforce the legendary brand's status as the paramount purveyor of adult freedom, we launched a new campaign, "What Happens Here, Only Happens Here." and provided a comprehensive visual identity system inspired by the grit and glamour of the city. With combined efforts across PR, Broadcast, OOH, Print, Social, and Digital we tracked a total of 1.4 Billion impressions.

Vegas Means Business

When speaking to a business/convention audience on behalf of Las Vegas, no longer is the challenge to drive awareness or convince people the destination is a place worth visiting. Ironically, our enormous success on the leisure travel side of the equation has created a perceptual environment in which we had to overcome the notion that Las Vegas is not a “serious place to do business.” We were pushing back against the beliefs that Las Vegas had too many distractions, that delegates were not in the right frame of mind, and that Las Vegas-based business and convention events would not be taken seriously by attendees. The primary target audience is meeting planners. Our secondary target audience is C-Suite executives. The goal: Develop creative and content that highlights the top reasons that make Vegas a premier business destination.