Deutsch
During my 3.5 years at Deutsch, I art directed and designed countless pitches to bring in new business to the company, including Patagonia, Hulu, Atom’s Tickets, 7Eleven, Mott’s, Canada Dry, Uber, Color, Tile, Anchor Hocking, Giro, Pandora, Just for Men, and Amazon Prime Video. Working directly alongside the agency partners and executives has molded me into an efficient, independent, tenacious, and fearless designer.
The Work
Art directed and designed the new business pitch for Estrella Jalisco. The strategy behind the pitch was to embrace their difference in the market and truly celebrate it. Every page of this presentation needed to be as unique and individualistic as the brand itself.
Next12 is a day-and-a-half, interactive session bringing together CEOs and CMOs from the world’s leading companies.
This small, exclusive gathering of noncompetitive brands is solely focused on inspiring business growth in the Next12 months. I was tasked with creating the presentations on behalf of Deutsch LA’s Chief Executive Offer, Chief Strategy Officer, and the Executive Vice President of Media. In a day filled with 9 session and a dozen speakers, it was important that each presentation felt distinct and memorable. I used very bold, high contrast graphic treatments so even the executives in the very back of the studio could easily digest the content.
Our goal was to differentiate Anchor Hocking from traditional food storage. These are products you use to truly preserve the food you put you love and time into making, not just your take out leftovers.
