Park City Mountain Resort
Park City Mountain, it isn't here for just anybody. It's here for everybody. For the people who want to come and challenge themselves, who want to experience it for the first time, who want to come back year after year and see something new every single visit. So even if you never thought that you could experience this, Park City Mountain is here, waiting for you. This is Your Mountain.
Color Palette
From the rainbow buildings in town to the colorful gear of visitors from around the world, Park City bursts with energy and liveliness. Let's channel this spirit and culture into our color palette.
Typography
Where modern meets timeless.
Social Templates
The on resort teams use our social channels as an in real time way of communicating with guests. We developed social templates to assure that our social communications incorporate the new branding.
Tell Us Your “Y” Artist Series
From the beginning of its installation, the Y was being stolen by guests from the This Is Your Mountain sign atop Park City Mountain and it was being shared all over social. To take back the narrative and put a positive spin on a negative story, we sent the Y to local artists to tell their own story and bring to life “Y” we say This is Your Mountain.
Lamont Joseph White
Lamont Joseph White’s snow sports art is about the power of representation to affect change in mountain and outdoor spaces. Crucial to him is that the “gatekeepers” shouldn’t view inclusion and representation as a trend or a diversity box that needs checking. But, instead, an intentional continuum of improving the participation on our shared and beloved lands with our underrepresented cultures.
Ad Allegreti
Ad Allegreti is a freelance graphic artist living in Park City, Utah. Born and raised in Los Angeles, she was eventually pulled to the mountains of Utah. The mountains are her sanctuary, playground, and inspiration. She pulls inspiration from many places, but is fascinated by the way we interact with our natural surroundings, and how important it is for many of us. She is also a passionate advocate for awareness, conversation, and action concerning mental health and the mental struggles many of us face on a daily basis. Her goal is to connect with others through her art, and continue to find and express her artistic voice.